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1:1 Relevant MessagesThe age of just sending high volume, poorly targeted marketing messages online will soon be over. However it is still common place to send a monthly newsletter and rely on this to bring traffic back to your web site.Open rates and response rates are falling, as consumers take control over the messages they receive and view. So how do you get your message read and welcomed in your customers cluttered Inbox? The relevance of your message is key. The more targeted and relevent your |
message the higher the likelihood that your customer or prospect will be interested in it and therefore respond. Targeted Messages Imagine that every message you send is relevant and targeted to your customers interests. Not suprisingly your response rates will increase as will your sales. You can now start sending your customers relevant messages and generate quality traffic to your web site.Move from mass marketing messages to 1:1 highly targeted ones and see the immediate improvement to your business. |
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